Apple Working To Reduce App Name Squatting…

Apple has started sending notices out to developers for App profiles that are over 90 days old, and have not had a binary uploaded…

You have not yet uploaded a binary for your app, XXXXXXXX. Our records show that this app was created in iTunes Connect more than 90 days ago.

If you do not upload a binary for your app by XX XXXXXX 2010 (Pacific Time), it will be deleted from iTunes Connect. The app name will then be available for another developer to use.

Whilst this could be seen as a good first step towards stopping app name squatting, it is probably more to do with Apple wanting to clean house.

I have an app that has been in development for over 12 months. And one of those app names is one that Apple is informing me it will delete unless I upload a binary within 30 days. It won’t be ready within 30 days either. Just call me a laggard if you wish!

I have artwork, a web site and over 12 months of my life invested in that App name.

I wonder how receptive Apple will be to issues such as mine.

Posted: September 11th, 2010
Categories: App Store, Apple
Tags: , , , ,
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