tequila bomb

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I don’t know how long Apple’s ad will run for. So go visit espn.com right now.

You can still access all of the site’s menus even when the advert is running, and portions of the website seem to have been cleared out of the way. Seamless, non-irritating, responsive, intuitive, and a very attractive advert to watch on top of all that. Simply awesome. Oh, and it’s Flash-less!

Any company that shows this duty of care to an audience it is trying to attract is one that I am going to buy stuff from. Simple as that.

Take note Wired, and other crappy ad laden sites. This is what you should be doing when you do your huge banner adverts.

My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain at odds with the way people will use tablets as the medium matures. They’re bloated, user-unfriendly and map to a tired pattern of mass media brands trying vainly to establish beachheads on new platforms without really understanding the platforms at all.

Word.

I’d go one step further and say that websites like Wired’s are like surfing a digital junkyard of adverts. They slow your browser to a crawl, are unresponsive to navigate, and more than once this week I have simply closed the browser window their POS website was rendering in because it simply pissed me off even trying to make sense of it.

The irony is that Wired was the geek magazine that ‘got it’ 15 years ago.

Now their website is just an embarrassing mess. And their iPad app is not any better.

Mass market consumer adoption of Apple iOS and Google Android mobile devices has attracted an unprecedented volume of content, delivered through applications.   Because the majority of these applications downloaded are also free, many ecosystem players have assumed that advertising revenue models will dominate how these apps are monetized.

However, new analysis by Flurry reveals that the sale of virtual goods is overtaking advertising in top categories on the iOS platform.

Perhaps. But when virtual goods are a $1 or more a pop, and advertising yields a few cents a click aren’t we comparing Apples and Oranges?

Nice advert. Obviously aimed at people who have never used a smart phone, because their user interface does nothing to resolve the issues they allude to throughout.

Did Microsoft steal it from this? (Which is actually a far better advert, because it evokes some emotion and has an uplifting ending).

A week or so ago I mentioned Carol Bartz’s (Yahoo’s CEO) comments about iAd…

“That’s going to fall apart for them,” Bartz said about Apple’s iAd service. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”

This week some initial industry figures are in…

Apple will end the year with 21 percent of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21 percent, from 27 percent last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7 percent, from 10 percent.

That 21% that Apple now has is from a standing start, and from having exactly 0% of the market before iAd came into existence. They snagged some of Yahoo’s market too!

Arty, yes. But utterly useless at selling their phone.

I am not sure whether to laugh (maniacally) or cry.

The very worrying thing, of course, is that Microsoft have unlimited funds dedicated to making more of this stuff in the coming promotional onslaught that will be Windows Phone 7′s slow public death.

An interesting note on the Google ads leak this weekend.  Apple is spending nearly a million dollars per month on its rival’s (phoneOS+) advertising platform to promote its products.  Not nearly as much as others but still a significant amount.

When I read that Amazon are spending over $5 Million per month I think Apple’s spend is surprisingly low actually. Shows the strength of their brand outside the myopic web-o-sphere that all tech pundits seem to exist in.