tequila bomb

I hope it lives up to the video. And Richard Branson’s always loveable spin…

When my daughter Holly, who is Special Projects Manager at Virgin Group, first told me that she had agreed to sponsor an iPad-only magazine idea from one of our young entrepreneurs, Giovanni Donaldson, I thought she was talking double Dutch!

I wish Mr. Branson had an “older persons entrepreneur” scheme. I’d like to apply.

It wasn’t until Anthony, Gio and Holly showed me the amazing, innovative editorial and advertising in PROJECT that I ‘got’ how groundbreaking digital publishing can be. To be frank it blew me away.

Apparently the touch controls for the magazine require an instruction sheet. Which is worrying if this is aimed at your typical iPad user.

But content that updates throughout the month that each $2.99 issue is current sounds like a lot better deal than Murdoch’s 99 cent “Daily“.

UPDATE : Richard Branson Interview with CNN…