This lady is comedy gold. She should be doing Sarah Palin impressions on Saturday Night Live. Not running an ailing internet company…
Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone.
“That’s going to fall apart for them,” Bartz said about Apple’s iAd service. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”
Sure advertisers don’t like it. They don’t like much. Other than sales.
Apple exerting control while they setup things, just as they did with the App Store, is not going to scare them away though. Certainly hasn’t so far. Apple still exerting control once they have authoring tools they can let advertising agencies play with isn’t gonna scare them away either.
What does scare advertisers away is when your search traffic drops. Eh, Mzzz Bartz?
The 13 per cent rise in Yahoo shares over Bartz’s tenure has lagged the Dow Jones Industrial Average’s 24 percent rise and the Nasdaq Composite’s 49 percent rise during the same period.
From Reuters.
Categories: Apple, Speculation, Yahoo
Tags: Apple, Carol Bartz, iad, Yahoo
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